Valve developed and maintains a software distribution platform named Steam which provides users with installation and automatic updating of games on any computer they own. It also provides community features such as friend lists and groups, in game chat functions and voice functionality, as well as cloud saving. As of September 2014 over 3700 games are available through Steam.
In October 2013, it was estimated by Screen Digest that 75 percent of games bought online for the PC are downloaded through Steam.
Valve focuses primarily on digital marketing, consisting of online advertisements on various websites in addition to their steam software to promote their games.Billboards/Poster board advertisements are still present to promote new game launches, especially in large cities.
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